Honoring Bulova’s storied history with the armed forces and based on a rare prototype from 1957 developed for the U.S. Navy, the Special Edition MIL-SHIPS Bronze celebrates Bulova’s 150th Anniversary and its legacy of innovation and fine craftsmanship. This newly reimagined timepiece features an elevated design with a sandblast-finished case made of CuSn8 bronze, a lustrous material with a rose-gold hue reminiscent of 19th-century copper diving helmets. Bronze is much stronger than copper, and over time, it forms a natural patina, adding a protective layer that enhances its durability and enriches its unique, timeless look. Distinctive features include a deep blue dial with a matching aluminum bidirectional bezel insert, a vintage-inspired handset with super luminous hands and markers, a bi-color moisture strip indicator strip, and a double-domed sapphire crystal with a 5-layer anti-reflective coating. Paired with an upgraded deep blue 18mm strap made of a hybrid of rubber and Cordura® nylon for durability and comfort and powered by a 21-jewel automatic movement with a 60-hour reserve, it showcases a commemorative 150th Anniversary embossed case back and is water resistant up to 200 meters. Delivered in premium packaging with a storybook, this heritage-inspired MIL-SHIPS Bronze men’s timepiece is a must-have for collectors and enthusiasts alike. 

Continuing Bulova’s tradition of innovation and fine craftsmanship, our new Snorkel collection blends vintage-inspired design with a fresh, modern twist. The reimagined Bulova Snorkel shares DNA with the iconic Oceanographer through its classic yet recognizable case shape. In vibrant hues inspired by marine life, each 41mm timepiece features a retro case shape made with a new innovative Hybrid Ceramic—a composite material that feels luxuriously smooth with enhanced durability. This model’s wave-pattern blue dial and striking hybrid case pair perfectly with the blue unidirectional bezel with a bi-color insert and a case back etched with an image of a Blue Tang fish, paying homage to its oceanic roots. With silver-tone hands and markers with luminescent fill, a date display, and a matching blue perforated rubber strap, the men’s Snorkel embodies timeless design, and with 100m water resistance, it perfectly balances style and functionality with Bulova’s legacy of iconic watchmaking.

Continuing Bulova’s tradition of innovation and fine craftsmanship, our new Snorkel collection blends vintage-inspired design with a fresh, modern twist. The reimagined Bulova Snorkel shares DNA with the iconic Oceanographer through its classic yet recognizable case shape. In vibrant hues inspired by marine life, each 41mm timepiece features a retro case shape made with a new innovative Hybrid Ceramic—a composite material that feels luxuriously smooth with enhanced durability. This model’s wave-pattern brown dial and striking hybrid case pair perfectly with the green unidirectional bezel with a bi-color insert and a case back etched with an image of a Sea Turtle, paying homage to its oceanic roots. With silver-tone hands and markers with luminescent fill, a date display, and a matching green perforated rubber strap, the men’s Snorkel embodies timeless design, and with 100m water resistance, it perfectly balances style and functionality with Bulova’s legacy of iconic watchmaking.

Continuing Bulova’s tradition of innovation and fine craftsmanship, our new Snorkel collection blends vintage-inspired design with a fresh, modern twist. The reimagined Bulova Snorkel shares DNA with the iconic Oceanographer through its classic yet recognizable case shape. In vibrant hues inspired by marine life, each 41mm timepiece features a retro case shape made with a new innovative Hybrid Ceramic—a composite material that feels luxuriously smooth with enhanced durability. This model’s wave-pattern dial and striking hybrid case pair perfectly with an orange unidirectional bezel with a bi-color insert and a case back etched with an image of a Clownfish, paying homage to its oceanic roots. With silver-tone hands and markers with luminescent fill, a date display, and a matching orange perforated rubber strap, the men’s Snorkel embodies timeless design, and with 100m water resistance, it perfectly balances style and functionality with Bulova’s legacy of iconic watchmaking.

Continuing Bulova’s tradition of innovation and fine craftsmanship, our new Snorkel collection blends vintage-inspired design with a fresh, modern twist. The reimagined Bulova Snorkel shares DNA with the iconic Oceanographer through its classic yet recognizable case shape. In hues inspired by marine life, each 41mm timepiece features a retro case shape made with a new innovative Hybrid Ceramic—a composite material that feels luxuriously smooth with enhanced durability. This model’s wave-pattern white dial and striking hybrid case pair perfectly with a gray unidirectional bezel with a bi-color insert and a case back etched with an image of a Great White Shark, paying homage to its oceanic roots. With silver-tone hands and markers with luminescent fill, a date display, and a matching gray perforated rubber strap, the men’s Snorkel embodies timeless design, and with 100m water resistance, it perfectly balances style and functionality with Bulova’s legacy of iconic watchmaking.

Capture the bright, spirited rhythm of Marc Anthony’s iconic music with this all-new Bulova ladies’ timepiece, crafted in collaboration with the legendary singer to create the perfect summer companion. The refreshingly bright case is made from polished white ceramic and silver-tone stainless steel, while 100m of water resistance offers the reliability you need from the beach to the trail. The all-white dial features a date window, luminescent hands, and roman numerals accented by three diamond hour markers at 1, 3, and 5 o’clock, numbers chosen by Anthony for their personal significance. Completing this beach-ready watch is a white ceramic bracelet with a deployant clasp with pushers for a secure, comfortable fit. For all your seaside outings, reach for this ladies’ timepiece from Bulova’s exciting collaboration with Marc Anthony.

In a bold collaboration with Marc Anthony, one of music’s most influential artists of all time, Bulova presents the new Marc Anthony Series X Limited Edition men’s chronograph, fusing Bulova’s legendary fine watchmaking with Marc Anthony’s artistic vision and our shared love of music in an exclusive timepiece that represents his taste for luxury and personal style. Limited to 531 pieces, the signature case design features a black ion-plated stainless steel faceted construction with a blend of polished and brushed finishes and an 18k rose gold bezel insert. The striking black dial features a brushed finish and a date display with bold orange accents, including the smooth sweeping seconds hand and the hour markers at 1, 3, and 5 o’clock, chosen by Marc for their personal significance, as well as luminous hands and markers. The dial features a date display and chronograph subdials that allow timing to an astonishing 1/1000 second. A translucent aperture in the dial offers a peek behind the curtain at the Bulova Precisionist chronograph movement, a revolutionary 8-jewel quartz mechanism accurate to 5 seconds per month and increased resistance to temperature changes and is finished with a curved anti-reflective sapphire crystal. Adorning the case back is a unique glass insert with the quote, “For those who know,” Marc Anthony’s signature and limited-edition numbering. The watch is paired perfectly with a crocodile-grain black leather strap with Anthony’s signature on the case and a push-button deployant clasp. With 50m water resistance, the Bulova Marc Anthony Series X Limited Edition men’s chronograph is the epitome of modern luxury. It unites Marc Anthony’s music that transcends time with Bulova’s proprietary technology and Bold at Heart spirit to keep you always within style’s rhythm.

Stainless steel case with blue faceted mineral glass dial to convey a 3-D look. Embellished with 120 crystals on the stainless steel case and bracelet with a short fold over buckle with pushers, flat mineral crystal, water resistance to 30 meters.

Legendary style never goes unnoticed. An elegant and understated Bulova women’s dress classic watch has been added to our iconic Rubaiyat Collection, featuring a 40mm case size. The silver-tone stainless steel case design features the signature synthetic blue spinel cabochon crown at the 12 o’clock position. The 3-hand opaline effect dial is detailed with Roman Numerals and stick markers and is encased in a domed sapphire crystal, and the silver-tone stainless steel bracelet has a deployant buckle with pushers. The new, larger Rubaiyat is a true wardrobe staple, enhancing any ensemble and easily going from day to evening with its clean, contemporary and infinitely elegant design. This quintessential timepiece has a sleek and sophisticated look that appeals to your refined, individual style.

Reinventing legendary style, this Bulova women’s watch introduces a new petite model to the historic Rubaiyat collection. A synthetic blue spinel cabochon crown accents the 30mm silver-tone stainless steel case that features a sapphire crystal and a matching bracelet with a push-button deployant closure. Elegant silver-tone hands and faceted clover-shaped markers appoint the lustrous pink mother-of-pearl dial. Enhance any ensemble, day or night, with this quintessentially feminine Bulova ladies’ timepiece.

Unparalleled in refinement and timeless in design, this Bulova women’s timepiece introduces a new automatic watch from the Sutton Collection that will elevate your style. The watch features a 34mm silver-tone case with a domed sapphire crystal with anti-reflective coating and is paired with a lavender color croc-textured leather strap. The lustrous mother-of-pearl dial features a sunray pattern, silver-tone hour markers and hands, and a floral aperture revealing the heart of the 21-jewel automatic movement, also visible through a transparent case back, which has a power reserve of 42 hours. This Bulova ladies’ watch is made for those with an eye for style who want to make a statement.

This enduring design from Bulova’s Frank Sinatra collection is inspired by classic Bulova model from the legendary crooner’s heyday. The watch features a 21mm silver-tone stainless steel case with a curved sapphire crystal with anti-reflective coating, a case back engraved with the Sinatra logo and “The Very Thought of You,” and a matching 7-row bracelet with a push-button deployant clasp. The radiant black dial is appointed with a date display and silver-tone hands and applied markers, including Sinatra’s signature fedora at 12 o’clock. As classic as Sinatra himself, this Bulova ladies’ watch offered in a custom Frank Sinatra box is a timeless addition with style that will last a lifetime.

Bold, elevated design characterizes this Classic Bulova Prestige women’s timepiece that balances bold design with an elegant presence. The watch features a faceted 32mm silver-tone stainless steel case with a geometric bezel, flat sapphire crystal with anti-reflective coating, 100m of water resistance, and a chamfered 3-link bracelet with brushed and polished finishes and a push-button deployant closure. The rich purple ombre dial has a crosshatch pattern, with silver-tone hands and applied markers with Super-LumiNova luminescent fill and a date display. Striking in both its modernity and its sophistication, this Bulova ladies’ watch is an ideal companion on any wrist.

Inspired by Bulova heritage timepieces, the petite stainless steel Regatta features a lustrous black mother-of-pearl dial set with 11 diamonds. Signature Regatta design details feature the crown at the 2 o’clock position and distinct angled lugs. Flat sapphire crystal, slim quartz movement, and water resistance to 30 meters.

The Surveyor from Bulova is a classic women’s watch that will never go out of style. This silver-tone watch has a stainless steel case and bracelet with a blue three-hand dial hand set with 11 diamonds for both the look and feel of a luxury watch. With beautiful details and an elegant flair, this accessory brings a touch of timeless elegance to any occasion.

Add a pop of color to your wardrobe with this stylish Bulova ladies’ timepiece from the Sutton collection. The silver-tone stainless steel case is tastefully finished with brushing and polishing, with a domed sapphire crystal for clarity. The pastel pink sunray dial is an exercise in elegant simplicity, with 11 dazzling diamond hour markers, slim hands, and the tuning fork logo at 12 o’clock. The watch is paired with a matching 3-link stainless steel bracelet with a foldover closure. Push your palette to the limit with this petite Bulova ladies’ timepiece.

Add a pop of color to your wardrobe with this stylish Bulova ladies’ timepiece from the Sutton collection. The silver-tone stainless steel case is tastefully finished with brushing and polishing, with a domed sapphire crystal for clarity. The pastel blue sunray dial is an exercise in elegant simplicity, with 11 dazzling diamond hour markers, slim hands, and the tuning fork logo at 12 o’clock. The watch is paired with a matching 3-link stainless steel bracelet with a foldover closure. Push your palette to the limit with this petite Bulova ladies’ timepiece.

This beautiful addition to the Bulova Ladies’ Sutton collection offers a sophisticated timepiece for every occasion. The slender silver-tone stainless steel case is set with 16 dazzling diamonds and features a domed sapphire crystal for exceptional clarity. The lustrous genuine mother-of-pearl dial is accented with 3 diamonds and silver-tone hands and hour markers. Completing the timepiece is a matching silver-tone bracelet with a push-button deployant clasp. For the refined woman, the Bulova Ladies’ Sutton provides a timepiece that doesn’t compromise.

Rubaiyat is a name of poetic significance and timeless elegance. Introduced in 1917, the Rubaiyat collection marked Bulova’s debut series of timepieces designed specifically for women. Now, over a century later, and in celebration of Bulova’s 150th anniversary, the new Rubaiyat “Four Seasons” luxury collection captures the elegance of the Rubaiyat line and the true beauty of nature. The Rubaiyat “Winter” shines with 42 white sapphires, totaling .25 ctw, evoking an icy winter landscape encircling its silver-tone stainless steel petite 30mm halo case and synthetic spinel cabochon crown. The mosaic dial, crafted from lustrous white mother-of-pearl, shimmers like freshly fallen snow, with an iridescent quality that makes each dial unique, accented by icicle-shaped faceted markers and finished with a double curved sapphire crystal. Paired with a glossy white alligator grain strap with a custom fold over strap with two pushers, this luxurious women’s timepiece adds elegance to any occasion and comes in special Rubaiyat packaging, complete with a storybook.

With unequalled refinement and timeless design, this new Bulova ladies’ timepiece from the Sutton Collection will elevate your style. The gold-tone stainless steel case is masterfully finished with polishing and brushing, with a domed sapphire crystal for ideal clarity. The stunning mother-of-pearl dial features an engraved motif with polished gold-tone hour markers and hands. Framed by a gold-tone ring, an aperture at 7 o’clock offers a view at the beating heart of the 21-jewel mechanical movement which has a power reserve of 42 hours. Accompanied by a matching gold-tone stainless steel bracelet with a push-button deployant clasp, this new Bulova timepiece is made for those with an eye for style who aren’t afraid to make a statement.

A truly captivating masterpiece, this Bulova ladies’ timepiece from the Crystal collection has an ingeniously beautiful dial that is sure to dazzle. Embellished with 112 crystals, the gold-tone stainless steel case and bracelet deliver a stunningly luxurious wrist presence, with a flat mineral crystal offering an uninterrupted view of the magnificent dial. The champagne dial features a faceted motif, with gold-tone accents and hands and 8 sparkling crystal hour markers. The matching gold-tone stainless steel bracelet features a slim foldover closure that maintains the timepiece’s sleek silhouette. Glisten at every angle with this elegant Bulova ladies’ timepiece.

Unparalleled in refinement and timeless in design, this Bulova women’s timepiece introduces a new automatic watch from the Sutton Collection that will elevate your style. The watch features a 34mm gold-tone case with a domed sapphire crystal with anti-reflective coating and is paired with a brown leather strap with a pin-buckle closure. The lustrous mother-of-pearl dial features a sunray pattern, gold-tone hour markers and hands, and a floral aperture revealing the heart of the 21-jewel automatic movement, also visible through a transparent case back, which has a power reserve of 42 hours. This Bulova ladies’ watch is made for those with an eye for style who aren’t afraid to make a statement.

Unparalleled in refinement and timeless in design, this Bulova women’s timepiece introduces a new automatic watch from the Sutton Collection that will elevate your style. The watch features a 34mm rose gold-tone case with a domed sapphire crystal with anti-reflective coating and is paired with a navy blue leather strap with a pin-buckle closure. The lustrous mother-of-pearl dial features a sunray pattern, gold-tone hour markers and hands, and a floral aperture revealing the heart of the 21-jewel automatic movement, also visible through a transparent case back, which has a power reserve of 42 hours. This Bulova ladies’ watch is made for those with an eye for style who aren’t afraid to make a statement.

Reinventing legendary style, this Bulova women’s watch introduces a new petite model to the historic Rubaiyat collection. A synthetic blue spinel cabochon crown accents the 30mm gold-tone stainless steel case that features a sapphire crystal and a matching bracelet with a push-button deployant closure. Elegant gold-tone hands and faceted clover-shaped markers appoint the lustrous white mother-of-pearl dial. Enhance any ensemble, day or night, with this quintessentially feminine Bulova ladies’ timepiece.